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The Holistic Shop

naturally inspired products | ECO and environmentally friendly

Flat Rate Shipping $9.95 Australia Wide

My Magic Mud® Whitening Toothpaste

  • 4oz (113g)
  • Fluoride-Free
  • 95% Organic Formula

My Magic Mud Whitening Toothpaste is the first toothpaste to combine activated coconut shell charcoal and Living Clay Co Bentonite Clay. It is made with 95% certified organic ingredients and is completely fluoride-free.

Finally a toothpaste you can trust

  • no foaming agents
  • no gmo’s
  • no glycerin
  • no toxic ingredients
  • no fluoride
  • No triclosan
  • no cruelty

no gluten


We suggest using our toothpaste in the morning and after every meal. This toothpaste doesn't replace our original tooth powder, rather, it gives you a complete experience. So if you want the most optimal oral care, make sure to keep using our tooth powder at night in combination with this toothpaste.


Most toothpastes are made with foaming agents - sodium lauryl sulphate - and other harmful ingredients like glycerin, fluoride, triclosan, etc., however we won't even get near this garbage. We formulated our toothpaste with organic coconut oil and a holistic blend of organic essential oils, organic cacao extract, activated charcoal, and organic bentonite clay for optimal oral health.


My Magic Mud Whitening Toothpaste comes in three delicious flavors: peppermint, wintergreen, and cinnamon-clove (mint free). The texture is on point, and there’s no funky aftertaste like many natural toothpastes. We use a touch of organic stevia and the right essential oil combination to deliver a great taste and texture. It’s our opinion that the wintergreen is the most kid-friendly flavor, it’s gentle with just the right sweetness to be yummy. If swallowed, no worries!


We decided to stay away from xylitol because of how dangerous this ingredient is for dogs, and because xylitol is produced from questionable sources.


Each tube lasts approximately one month when used as recommended.


Watch this space for further updates and when it will be in stock early October 2016